Our Story

SMW Entertainment Group is a creative production company led by Editorial & Creative Production Manager Sunni Shabaz.

With experience spanning fashion editorials, international destination shoots, and brand-led storytelling, SMW bridges creative vision with operational excellence. We manage the moving parts — talent, travel, timelines, and teams — so the creative can shine.

Our work lives at the intersection of culture, fashion, and narrative, delivering polished productions that feel intentional, elevated, and human.